Email is one of the most effective ways to reach your current and potential customers. The customer will rank your emails solely on the experience they have with your brand. The customer will decide to either continue their journey with your brand (open your email) or to stop the journey (delete your email) right when it lands in their inbox.
As you are building out your email communication, it is best practice to read through your email as though you are receiving the email as a customer. This will help you send a more effective message.
If you want to know whether or not you have a great email that will get opened by your customer, simply ask yourself the following question: “Is this email relevant, timely, and personalized?” If you answer “NO” to this question, then you can assume the customer will either not find the email that hits their inbox of much interest or furthermore open it.
As marketers, it is extremely important to understand that in order for each email to be successful, we must be able build interest in our brand, increase awareness, encourage memberships and generate revenue for our products and services. In doing this, it is also essential to preserve the relationships we have built with our current customers and subscribers.
The purpose of this guide is to provide all marketers with the necessary email tools to be used in your marketing communications. You will also find helpful tips and tricks that you can use within your email communications, and helpful information on email compliance rules.
When email is followed through properly, it allows you to interact with your customers effectively and build a solidified relationship with your customers, which is based on value and trust. Keep in mind that this guide is not intended as a complete in-depth handbook on email marketing, but rather as a “Go to guide”.
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