See how you rank versus your peers on a wide range of email metrics.
- Industry-specific comparisons and geographic breakouts from across the world
- Device usage, holiday trends, transactional emails and engagement rates
- Benchmarks beyond "average," including median and top-performing quartiles
- Using this data and related best practices to improve your email program
Tips for Improving Your Stats
- subject lines, boring works best. don’t sell what’s inside—tell what's inside.
- If you want people to open your emails, you have to get past their spam filters first. Avoid using spammy keywords and phrases,
- Too many hard bounces is a sign of an old, stale list.
- Soft bounces usually mean the recipient is “temporarily unavailable.”
- Hard bounces mean an email address failed. Maybe it no longer exists, or maybe someone made a typo when they subscribed to a list.
- Abuse complaints happen when recipients click the “This is spam” button in their email programs. That usually means they don’t remember you.
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